The Challenge

Expanding into the fast-growing APAC region is an exciting yet daunting challenge for consumer brands. From navigating complex regulations to understanding local consumer behaviors, businesses often struggle to gain traction. What if there was a smarter way to enter and thrive in these markets?

That’s exactly what industry veteran Sam Bedi envisioned. With 25+ years of experience launching and scaling brands – including in health & wellness – Sam knew success required more than just a great product. Brands needed trusted partners, real-time insights, and seamless processes to break into new territories.

To bring this vision to life, Sam joined forces with Bizinnox and its CEO, John Cherian – a digital innovator and serial entrepreneur with deep APAC expertise. Together, they created iTradeHub – a game-changing digital ecosystem designed to simplify, accelerate, and optimize market expansion.